New
High value and Loyalty Coordinator / 3 weeks, 1 day ago
16 Street Sinkor, Tubman Boulevard, Monrovia, Liberia, Liberia,
Salary: Negotiable
Application ends:
January 26, 2026
Overview & Description:
The High value and loyalty coordinator is responsible of developing the loyalty proposition to lock on our high spender customer. This need to have a clear understanding of the behavior of this segment, which represents the to 20% of our customer base.
Responsibilities:
Value proposition
- Provide a clear sub-segmentation of the to 20% customer.
- Understanding their needs.
- Lead the marketing research related
- Build a strong value proposition that will meet the needs of those customers
- Support business planning team with relevant assumptions in delivering business cases for products, promotions, and value propositions for the high-value segment.
- Develop a relevant devices strategy for the HVC, including the FFTH proposition
- Identify very important areas in Liberia and work with technical and commercial to provide premium quality of services
- Develop Very important services for high value customer that ease their usages in all revenue stream
Business review
- Provide a comprehensive revenue gap analysis for business review that will help understanding trends observed.
- Provide of quantitative and qualitative information needed for monthly and weekly Business review
- Lead the Marketing weekly performance analysis and the input for the war room.
- Implement relevant dashboard that will help clear monitoring of HVC behavior and performance
Pricing
- Define the optimal pricing for all products, promotions, and value propositions for the high-value segment
- Responsible of the pricing guidelines of the company according to pricing strategy approved.
- Build the company High value segment strategy.
- Develop personalized offer adapted to the segment
- Create differentiation in the proposition using telco and non telco benefits.
- Ensure there is no cannibalization of the revenue
Market animation
- Provide clear benchmark on what is done within the industry for HVC
- Develop and implement events for HVC
- Develop and implement promotions for HVC
- Develop the brand affinity initiatives
- Manage HVC NPS
Requirements:
- Master’s degree in Marketing/hospitality/Customer service.
- Experience in project management.
- Excellent in Excel and PowerPoint
- 1-2 years of experience in Marketing, digital marketing
- Proven experience in building and managing loyalty programs and/or hospitality for HVC.
- Good knowledge of telecom business dynamics.
- Strong knowledge of telecom (voice, SMS, data, roaming, Mobile Money).
- Strong Financial analytical and reporting skills
- Ability to work transversally with technical, financial, Sales, customer experience, and marketing teams.
- Excellent communication and relationship management skills.
Additional Information:
Critical Dimensions of the Job
- Loss of revenues due to loss of HVC customers.
- Decrease in NPS, customer satisfaction index and NPS due to bad experience.
- Missing opportunity due to wrong market analysis and forecasting
- Loss of value due to inability to explain customer behavior
- Loss of revenue due to a value proposition non adapted to customer needs
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